Digitization checklist for football clubs

This digitalization checklist for football clubs will help you and your board honestly assess the status quo — and prioritize the next steps. 25 points, five areas. Simply check off: Completed, Partially, Open. In the end you will know where you should start in 2026.

Area 1: Club website (5 points)

• ☐ Own website with current domain or professional subdomain
• ☐ Schedule and results online - maximum 7 days out of date
• ☐ Easy to use on mobile devices (test on your mobile phone!)
• ☐ Imprint and data protection complete and discoverable
• ☐ Contact and trial training clearly accessible

3+ open? Start with the club website. Try for free.

Area 2: Communication (5 points)

• ☐ Official club news in a central location (not just WhatsApp)
• ☐ Clear rule: Who informs whom via which channel?
• ☐ Training changes reach affected teams reliably
• ☐ New members receive communication onboarding
• ☐ Optional: App with push for urgent information (Club app)

Area 3: Game operations & administration (5 points)

• ☐ Match schedules automatically from the association (no weekly copy-paste)
• ☐ Teams and coaches structured online
• ☐ Member data centrally - not 5 Excel versions
• ☐ Player management connected to website
• ☐ Clear responsibility: who cares for what?

Area 4: Sponsorship & Visibility (5 points)

• ☐ Sponsor area on the website
• ☐ Defined sponsor packages with services
• ☐ Reach figures known (website, viewers, members)
• ☐ At least 1 active sponsor visibly presented
• ☐ “Become a partner” page or contact for sponsorship

More: Sponsor packages

Area 5: Organization & Strategy (5 points)

• ☐ Digital officer or clear web responsibility on the board
• ☐ Semi-annual audit: website, data protection, tools
• ☐ Digitalization in the annual plan - not just "when there is time"
• ☐ Budget planned for platform (often cheaper than expected — Prices)
• ☐ Club uses an integrated solution instead of 5 isolated solutions

Evaluation: What your result means

20-25 done: You are well positioned digitally. Optimize: sponsorship, app reach.

12-19 done: Solid basis, gaps in communication or game operations. Next step: weakest area.

Under 12: High potential. Website + automatic game plan = fastest win.

Next steps after the checklist

1. Go through the checklist in the board (30 minutes)
2. Select the weakest area - just one
3. Tick again in 30 days

Special page: Solutions for football clubs

Use the checklist on the board of directors

Print out the 25 points or project them in the session. Per point: Green / Yellow / Red. Red = task for the next month. No red-shaming — just clarity.

Measure again after 90 days

Digitalization is not a one-time project. Check it off quarterly - this way the club stays on track and no one overextends themselves.

Lead magnet: sharing allowed

Forward this article to other clubs. The league is digitizing together - and KlubPortal is growing with you.

Prioritization based on score

Count green ticks. Under 10: Focus website + schedule. 10–17: Communication and administration. Over 17: Monetize sponsorship and grow the app. This is how the checklist becomes a roadmap - not a guilty conscience.

Share the checklist in the annual report to members. Transparency about digitalization strengthens trust - and sometimes attracts new volunteers who want to do something with a website.

Teamwork: Distribute digitalization across the board

A digital officer, a sponsorship officer, trainers as multipliers for team data. Not one person for everything — that burns out. The checklist can assign tasks: Who is the owner of the website, app, data protection, sponsor page?

Club portal in everyday club life

KlubPortal combines website, game plan synchronization, optional app and player management in one interface that volunteers without an IT background can use. Instead of five tools with five logins, you maintain data once - it appears everywhere members, parents and sponsors look. This not only reduces costs, but above all friction on the board: less “Who has the current list?”, less duplicate maintenance on the weekend, more time for sports and partnerships.

Many clubs start with the club website, expand with app and player management as soon as the benefits become visible in everyday life. You can find an overview on the Football Clubs page; The Prices help with budget planning. If you are unsure whether the next step is right: test it for free and check it in real day-to-day club life - not just in theory.

Conclusion: Digitalization is a process - with a clear list

This digitization checklist for football clubs does not replace a strategy - but it makes getting started easy. Check the box, see gaps, act.

Start now: Test for free · Club website · Prices