Sponsors are more than donors
Sponsoring is vital to the survival of many clubs. But how do you convince local companies to invest in the club? The answer: With a professional appearance and measurable reach.
What sponsors really want
- Visibility: Your logo should be seen - on jerseys, website, social media
- Reach: The more people you reach, the more valuable the sponsorship
- Image: Connection with positive values (team spirit, youth support, regionality)
- Measurability: Concrete numbers on impressions, clicks, viewers
Create your sponsorship package
Offer different packages:
Bronze package (500€/year)
- Logo on website
- Mention in social media
- Logo in club magazine
Silver package (€1,500/year)
- Everything made of bronze
- Logo on training shirts
- Banners on the sidelines
- Mention during live streams
Gold package (€3,000/year)
- Everything made of silver
- Main sponsor on game jerseys
- Exclusive gang advertising
- Presence at all tournament events
The perfect sponsor presentation
- Prepare numbers: Website visitors, social media followers, audience numbers
- Visualize: Mockups show what the sponsor logo would look like
- Success stories: Report on previous sponsors
- Personal contact: Face-to-face is more convincing than email
Impress sponsors with KlubPortal
A professional website with live streaming and measurable reach data makes your club attractive to sponsors. Show concrete numbers:
- "Our website had 5,000 visitors last month"
- "Our live streams reach an average of 300 viewers"
- "We have 1,200 newsletter subscribers"
Conclusion: Sponsoring is a partnership at eye level. Offer value, be professional, and the sponsors will come!
